How to Effortlessly Upload Bulk Account-Level Budget Updates on Google Ads

Have you been managing google ads budgets across multiple ad accounts? Uploading the budget one by one can be tedious and monotonous, but fortunately, Google Ads provides a convenient way to streamline this process through bulk budget updates. 

In this step-by-step guide, we’ll walk you through the process of uploading budget to multiple accounts at once, enabling you to save valuable time and optimize your advertising efforts efficiently. 

Step by Step Illustration of Google Ads Bulk Budget Update

Let us have a look at the step by step illustration of google ads bulk budget update

Step 1: Access the Tools and Settings Menu

To get started, log in to your Google Ads account and click on “Tools and Settings” located at the top of your Google Ads screen. 

Step 2: Navigate to Account Budgets

From the “Tools and Settings” menu, select “Account Budgets” under the “Setup” section. This feature enables you to set and update budgets for multiple accounts simultaneously, ensuring your advertising budgets align with your overall marketing strategy.

Step 3: Click on “Upload” for Bulk Budget Updates

Once you’re in the “Account Budgets” section, click on the “Upload” button. This action will lead you to the bulk budget update interface, where you can find templates, prepare and upload your budget changes efficiently.

Step 4: Access the Google Ads Excel Template

To ensure seamless and error-free bulk budget updates, Google Ads provides a pre-formatted Excel template that you can use as a reference. Click on “View Template” to download the template, which includes necessary fields and instructions for updating budgets.


Step 5: Fill the Excel Template

Open the downloaded Excel template and fill in the appropriate budget amounts for each account. You can easily customize budgets for different campaigns, ad groups, or keywords, as per your specific requirements. Be cautious when making changes to avoid discrepancies or unintended budget modifications.


Step 6: Upload the Document

Once you’ve meticulously filled in the budget data, save the Excel file to your computer. Return to the “Upload” section in Google Ads and select the saved file for upload. Google Ads will automatically process the data and prepare it for preview.

Step 7: Review and Preview

Before applying the bulk budget updates, Google Ads offers a preview of the changes that will be made to your accounts. Carefully review the proposed adjustments to ensure accuracy and confirm that the budgets align with your campaign objectives.

Step 8: Apply the Bulk Budget Updates

If you are satisfied with the preview, proceed to apply the bulk budget updates. Google Ads will execute the changes across the designated accounts promptly. Congratulations! You have successfully updated budgets for multiple accounts simultaneously.

Additional Tips for Efficient Bulk Budget Updates:

1. **Double-Check Your Data:** Before uploading the Excel file, review your data to avoid any potential errors or omissions.

2. **Start Small:** If you are new to bulk budget updates, it’s a good idea to start with a few test accounts before applying changes to all your accounts.

3. **Monitor Performance:** After updating account budgets, closely monitor the daily budgets and performance of your campaigns to ensure the changes align with your marketing goals.

Therefore, by leveraging the power of bulk budget updates in Google Ads, advertisers can efficiently upload their budgets across multiple accounts. The step-by-step process outlined in this guide will help you to make data-driven decisions while saving time and effort.

A proactive individual who is deeply passionate about marketing and is driven by the desire to make a positive impact on society. I possess a strong academic background and have gained experience through various social projects. I am particularly interested in the intersection of marketing and technology and am determined to build a career that combines these two fields. Additionally, I have a keen interest in data analysis and design and believe they play a vital role in creating effective marketing strategies.

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